Since long back, a website is good enough for a company to communicate with its customers but we all know internet is something, which is the most dynamic thing now. It is changing its shape for the good. It glues the whole world. Nowadays any information can found in the internet. Without internet, we cannot imagine life now, it become the integral part of life business and everything we can think about.
Social media is one of the great innovation of this internet era. Initially it was created to connect people and share images events etc. but it become much and much larger than that. It became one of the important part in life, who are connected with the internet. We have seen people you to find information about their interest in internet by googling but now it become more than that. People want to know more and more about anything. For example, suppose a person wants to buy something, he first try to get the feedback about the products in the internet. He serfs website to website for reviews. However, social media platforms are the best place to find any reviews. He can get genuine feedback here. Because of its versatility it become less biased then any websites.
Thus, companies and businesses identified it as the best place to promote their products and services. Instead of promoting their products companies tries to create an environment, which help them to create better products and improve their services. These social media platforms helped the companies to interact with their customers and make them to understand what the customers are looking for. The trust among the company and user can be created and can the same trust can be communicated with others. Which ultimately help companies to grow in market as well as understand their customer’s requirements