Some time you will find that you have did everything to make your website to be found in search engines and you are satisfied that visitors are coming to your website. That’s cool! But then after some time when traffic is built up to your website, you find that the bounce rate is very high and it is really a very alarming situation as you are able to bring traffic to your website but you are not able to retain them. A lot of SEO experts complaining about this and they said they cannot do much as client update the content or they update and tweak that content only which client provide them. But really they can’t do anything to the website to reduce the bounce rate. Then my answer is no, SEO experts can do lot of things to control this bounce rate and they can substantially help the company to reduce the bounce rate up to industry standards or up to a mark which is real and acceptable.
We need to analyze deeply to work into it, first of all we have to see that the keywords or keyword phases that we have taken is really the keywords that our target customers uses or not. It can be done by easily working in competitors’ website analysis. That will give us lot of inputs while choosing the right keywords for our website. It your problems solves here than your website is ok and you need to work on other online and offline activities for your website.
The other factor is the content of the website. This is very important factor which will differentiate you from your competitors. Your content should be relevant to your audience. You have to take care that your website is able to explain your products and services very precisely and properly. The language should be simple to understand such that any person of any qualification can understand your offerings. If you consider the above factors then you can reduce the bounce rate significantly and can have more conversions